Absolute listeners offered opportunity to influence playlist

Absolute radio plans to hand listeners an insight into how its weekly playlist is decided, as well as having the chance to voice an opinion on the music that is played, ahead of its rebrand from Virgin Radio later this month.

Absolute’s weekly playlist meetings are to be opened to the public by allowing one passionate music fan each week to sit in on the meetings and debate the song selection with programmers and DJs.

The concept is the idea of Virgin Radio DJ Ben Jones, who hosts the Most Wanted programme on the station.

Virgin Radio is being rebranded following its acquisition by Times of India from SMG in June, in a £53m deal.

Times of India has decided on the new name, instead of continuing to license the Virgin brand from owner Virgin Enterprises.