Heart rebrand for 12 more Global stations

Global Radio will rebrand a further 12 former GCap radio stations as Heart on Monday, 23 March.

An advertising campaign will support the roll-out, which is the second phase of the national expansion of the Heart brand, following the rebranding of nine other former GCap stations in the Anglia region on 5 January.

The 12 stations are: GWR Wiltshire, GWR Bristol, GWR Bath, Gemini FM in Torbay and Exeter, Plymouth Sound, Orchard FM, Lantern FM, South Hams Radio, Fox FM in Oxford, Severn Sound and 2-Ten FM in Reading.

The majority of Heart's day parts are networked, apart from local breakfast shows from 6am to 10am and local afternoon programmes from 1pm to 7pm.

The 21 stations join the original Heart stations in London, Birmingham and Nottingham. A further nine GCap stations are due to rebrand this year.