TalkSport to cover Rugby World Cup

LONDON - TalkSport has secured rights to be an official licensed radio broadcaster of the Rugby World Cup later this year.

The UTV-owned radio station will be broadcasting from the tournament's eight venues in France during September and October, as well as from the Millennium Stadium in Cardiff and Murrayfield in Edinburgh for some of the early stage matches.


The rights enable TalkSport to cover updates throughout every World Cup game, though it opted not to commentate for the full 80 minutes of any match.

The station will also broadcast live from inside the stadiums, for player interviews, as well as in and around the host cities.

TalkSport has recently been an official broadcaster of the Champions League as well as the Fifa World Cup last year.

From this August, the station will begin its three-year deal to broadcast Premier League matches.

Sales director Adam Bullock said the deals were beneficial to audiences and advertisers alike.

"This strategy means we can offer more choice to listeners, but at the same time it offers clients more commercial opportunities on the country's only national commercial speech station," he said.

Media Week 12-Jun-07