Sales house targets student radio
A national sales house for student radio services is being launched in a bid to target youngsters more accurately and with appropriate radio advertising. AdCampus represents stations all over the UK and will provide advertisers with direct access to the student market.
Launched with backing from the Student Radio Association, the sales house will offer both on and off-air ad opportunities. Sandra Tang, the former head of a student radio station and the creator of AdCampus, said research by Opinionpanel showed that a third of all students who listen to radio tune into student radio.
Tang said: "Students are becoming more involved in their communities and now want to hear their own campus news. Gone are the days where student radio was associated with low-fi sounds, amateur performance and poor guests."
Opinionpanel research found that more than 75,000 students with access to student radio tune in at least once a week and 92% want relevant news and services.
1 comment:
Greg Turtle comments:
The creation of a student radio saleshouse should in theory help advertisers to reach a difficult consumer group. User generated content is becoming increasingly professional and popular, which should make it a serious consideration for advertisers going forward. While the figures that are quoted in the article are unrealistic, most student stations are already multiplatform (i.e. streaming via a website as well as through the airwaves) meaning listener figures are much better than they were several years ago. Backing from reputable advertisers will only further enhance the profile and quality of student radio. The project is in it's very early days, but going forward this may prove to be a valuable tool for accessing a famously difficult target audience.
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