TalkSport pushes Premier League coverage
TalkSport, the UTV-owned national speech station, is launching a TV campaign to promote its Saturday afternoon football coverage.
The ad, which will push the station's Barclays Premier League commentary, will be broadcast initially on UTV in Northern Ireland as part of a test campaign, before being rolled out more widely in the early part of this year.
The commercial, which is the first for the station since it highlighted its commentary of the 2006 World Cup, is based around the vidiprinter-style delivery that shows updated scores on the screen during television coverage, and will tell viewers which game is due to be covered the following weekend.
Designed by Lionhouse and UTV Graphics, the copy will change every week and air for the few days running up to the weekend.
In an auction run by the Premier League, TalkSport won the live commentary rights to cover 32 Saturday afternoon football games from the start of the current season until the 2010/11 season.
Media Week 11-Jan-08,
1 comment:
Greg Turtle comments:
Talksport, who own the rights to 32live Saturday afternoon matches each season until 2011, are testing advertisements in Ireland before a wider campaign covering the rest of the UK. Talksport's rival BBC 5 live still holds a much larger share of audience but with commentary on exclusive games Talksport feel they can continue to take share away from the BBC. Recent successful television campaigns for radio stations include the likes of Heart in London. This campaign may have contributed to the very sucessful RAJAR at the end of 2007 and Talksport are clearly hoping for the same. Talksport attracts a fairly broad male audience which is difficult to reach through many other stations making the potential success of Talksport a good thing for advertisers.
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