Global expands for sponsorship drive

Global Radio has made several appointments, including a new sponsorship chief, as it expands its commercial team.

Daniel Aldersley has been appointed as group head of planning and will lead a new eight-strong planning team. The restructure also sees Emma Cadden, a commercial group head, take up the position of group head of sponsorship.

Cadden will report to account director Jennie Stubbs, and Aldersley will report to account director Dan Durling. John Legg, sales director of Global Radio, said the appointments would enable the company to deliver clients a wider range of sponsorship deals.